Family Planning Market Segmentation in Jordan: An Analysis of the Family Planning Market in Jordan to Develop an Effective and Evidence-Based Strategic Plan for Attaining Contraceptive Security Suneeta Sharma and Issa Almasarweh (March 2004)  Full Document (English)      Order for free      email to me  This paper presents a detailed market segmentation analysis of the family planning sector in Jordan. Section 2 provides an overview of the provider market. Section 3 analyzes the consumer market in terms of consumer characteristics, needs, method use, and sources of contraceptives. Section 4 studies profiles of the public-, NGO-, and private-sector clients. Section 5 presents a comparative analysis of the 1997 and 2002 markets. Section 6 assesses the current targeting behavior in the public sector. Section 7 segments the current market to establish a better match between current/potential users and the appropriate source of FP methods and services. Section 8 projects the potential demand across SLI quintiles and the potential market for the public, NGO, and commercial sectors; while Section 9 presents policy options for achieving contraceptive security based on market segmentation results.